10 Simple, yet Effective, Tips for Social Media

Social media tools are becoming mandatory for personal branding and professional success. The digital assets – blogs, podcasts, videos and social networking profiles – are your online identity and how people discover and connect with you and your brand.

You have the ability to leverage social media tools and networks to present a positive image, increase brand equity, be recognized as an expert in your field or industry, generate leads, or to be recruited for a position that aligns with your talents and passions.  

Here are 10 things you must do to rise above the noise and carve a niche for yourself and your business in the crowded social media space.

1. Be visible – In order to be successful you have to be seen and heard.  

2. Be an Up lifter – People love my DAILY DARES on Facebook and Twitter – pick something that fit your brand and your style.

3. Be consistent – when using Social Media consistency is of key importance. Your brand message must be on point, clear and consistent.

4. Choose to make a difference and lead with your heart. People don’t interact with brands, they relate to people.  

5. Get your personality in there. The beauty of social networking is that it’s driven by relationships. You build relationships by letting people see who you really are. That means showcasing your personality.

6. Be transparent and approachable by showing a certain degree of vulnerability – we all like to connect, engage and do business with people we know, like and trust. Transparency and authenticity expedite the know, like and trust factor.

7. Have the right mix of tweets and posts by sharing, educating and promoting. People go online for solutions, ideas, information, inspiration and interactions.  Give them what they are looking for.

8. Persevere even if you don’t see immediate results . You just never know who you might reach with your posts and tweets and the impact you might have on someone’s life or business.   Don’t treat social media interactions as a campaign with a beginning and an end.  Social media is a process and one that takes time and dedication.

9. Have an impeccable presence and positioning – you never know who is watching you.  It might be your next partner, client or employer.  Act as if everyone’s watching because they might very well be!

10. Realize that Social Media is a very powerful, inexpensive and profitable brand and business building tool and strategy to turn conversations and connections into clients and/or partners.

Case in point, I made the Forbes list as one of the top 20 most influential women to follow on Twitter,  got many speaking engagements, and was offered a 6+ figure position by being found on Linkedin.  I have also collaborated on many projects with people I connected with on Facebook, Twitter or LinkedIn.

At Social Media Media Academy for Women, we help entrepreneurs and small business owners, like you,  harness the power of social technologies and strategic alliances to increase brand equity, generate leads, improve customer services and foster customer loyalty and many of our clients find us on social networks or through word of mouth marketing/referrals.

It is time that you create a powerful and profitable presence for yourself and business in the social space.  For more details on how we can help you, plan on joining us on the Blueprint for Social Media Success Series complementary calls.  You will leave with at least 6 tips and tactics that could make a difference in your business this year.  For more information or to register click here: http://www.socialmediaacademyforwomen.com/social-media-strategy-series/blue-print-for-social-media-success/



  1. Gina says:

    I’ve decided to apply these 10 simple tips for my own personal site and I got a major increase in hits and sales. Thank you for sharing.


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