Founders

Francine Allaire was named by FORBES as one of the Top 20 Women for Entrepreneurs to follow on Twitter for Business, Marketing and Technology Advice. She is a Managing Partner of the Social Media Academy for Women, a premier training and boutique firm specializing in social media and joint ventures and the Founder of The Daring Woman™ a global community and transformational company for women with the mission of inspiring and empowering 1 million women globally to dare to turn their dreams into a profitable reality.

Francine is an award-winning sales, marketing and strategic alliance executive with 20+ years of entrepreneurial and corporate experience working for global industry leaders in the high tech and consulting industries such as: Dun & Bradstreet Software, Oracle Corporation, Sun Microsystems, KPMG Consulting and Computer Sciences Corporation (CSC). During her career, she has been responsible for building global sales and alliances teams, developing long term client relationships, forming profitable partnerships and providing solutions and successful outcomes to corporations, entrepreneurs and professionals.

Experienced at structuring complex deals with prospective clients and with diverse strategic alliances, she has personally negotiated over $100 million worth of business solutions and strategic partnerships with companies and individuals worldwide. As a revenue acceleration consultant and advisor, she is passionate about helping experts, companies and organizations grow incremental revenue, gain competitive advantage and increase brand equity and market share by harnessing the power of strategic alliances, social media and targeted sales and business development initiatives as effective and profitable business building tools and strategies to turn prospects, connections and conversations into clients or profitable partnerships.

Francine possesses uncanny sales skills with results of quadrupling sales growth and revenue in as little as 18 months (from $22M to $88M). By working with Francine, her clients uncover fresh solutions and untapped opportunities they have previously missed.  As a result, many have doubled and, sometimes even tripled their overall revenue.

She is a sought after trainer and speaker and her audiences include: Tech America, MENG (Marketing Executive Networking Group), ASAP (Association of Strategic Alliance Professionals), NAWBO (National Association of Business Owners), and many others.

She is the Los Angeles Social Media Marketing Writer/Columnist for the EXAMINER.com, a blog with 10+ million readers, the Chair of the Association of Strategic Alliances Professionals, Southern California Chapter, a founding member of the International Social Media Association, a Mentor with Women-Unlimited and an advisory member with Tech America. She was named in International Who’s Who of Professional Women and in International Who’s Who of IT Professionals.

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Lisa McKenzie is the Founder of Deserving Divas™, a 5,000-plus member online community showcasing lifestyle events and networking opportunities for women. Their motto “Ladies, welcome to your playground!” perfectly represents Lisa’s flair for creating escapes for women with loads of fun and a lot of ‘moxie’. Lisa is also the Founder of Divas Do It Socially™, a community website aimed at keeping women current with the latest Social Media news to inspire them to share their passion, engage their audience and grow their brands. Having an intuitive passion for community and building strategic relationships has contributed to her success as a Certified Social Media Strategist and Joint Venture Specialist. Lisa spent 11 years at the NCO Group where her last position was as Director of Client Relations for Eastern Canada and responsible for managing more than $250 million a year in client receivables. She managed teams in three branches and major accounts such as Avon, Readers Digest, ICS, Diners Club, Royal Bank and the telecommunications divisions, which encompassed cable, cellular and telephone clients.

Lisa has been the spark that has ignited countless strategic partnerships and fueled the community growth for her clients across North America. Her clients and colleagues describe her as on-fire, engaging, inspiring and authentic. She is a founding member of the International Social Media Association, an active member of the eWomen’s Network, a vibrant keynote speaker and a trainer. Voted a Noisemaker of the Year by the Montreal Mirror, her contagious enthusiasm makes her an ideal social media marketer who knows how to use attraction marketing to help clients achieve their goals. Lisa is a Managing Partner of Social Media Academy for Women where she shares her expertise in building communities of fans and evangelists, creating profitable joint ventures and strategic partnerships and using video to enhance brand development for clients.

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Cindy Ratzlaff was named by Forbes to the “20 Best Branded Women on Twitter,” list and Forbes Woman called her one of the “Top 30 Women Entrepreneurs to Follow on Twitter.” She is a 20-year veteran of the book publishing industry, having worked for or consulted to Simon & Schuster, Pocket Books, Rodale Inc., Meredith, Macmillan and Oxmoor House.  At Rodale, Cindy was the Vice President of Brand Marketing and Associate Publisher, Trade Books. During her tenure, she designed and executed the marketing and publicity campaigns for the very first New York Times bestselling books in the 68-plus year history of that company.  She guided more than 150 books onto the New York Times bestseller list during her publishing career.

In 2005, Cindy was named to the prestigious Advertising Age Marketing 50 List for her multiple award-winning launch of The South Beach Diet.  For the next five years, she managed the international publishing program for the more than $150 million dollar a year brand and consulted to the 36 international publishing partners who published more than 23 million copies of the South Beach Diet books.  Cindy pioneered a new book publishing methodology called Marketing 360, which is now widely emulated throughout the industry and lectures on this strategy at major industry functions. Cindy is an experienced keynote speaker on a using social media for brand development.  She was a founding member of the International Social Media Association, a current member of the Women’s Media Group, an author, and President of Brand New Brand You Inc., a branding and marketing firm, where she focuses on cross platform integrated marketing strategies and key message communications.  She is a Managing Partner of the Social Media Academy for Women, a boutique training and consulting firm specializing in using new social technologies for brand visibility.

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